Analytics & Measurement

This course is designed to enhance your decision making based on a clear and concise understanding of data management. Your knowledge should grow and with it your confidence and tactical intuition.

Analytics & Measurement

This course is designed to enhance your decision making based on a clear and concise understanding of data management. Your knowledge should grow and with it your confidence and tactical intuition.

Overview

Social media tools enable us to communicate, distribute and network like never before. Eric Schmidt, Founder of Google estimates that every two days this activity creates as much information as we did from the dawn of civilization up until 2003. The information society can be best understood by having access to and analysing the data it creates.

Program

This module focusses on refining your online marketing activities by making use of data. Listen, Learn, Engage and Adapt; Learn how best to listen to and learn from your audiences online activities. Apply lessons learn’t by refining the value you provide, the content you create and the ways in which you engage with your audience.

How will I benefit?

This course is designed to enhance your decision making based on a clear and concise understanding of data management. Your knowledge should grow and with it your confidence and tactical intuition. 

What will I learn?

  • Make use of data management tools and techniques.
  • Monitor the reach and effectiveness of your content.
  • How to better understand your audience.
  • How best to interpret data and refine your marketing strategy.

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