Marketing Campaigns

We want you to enjoy an in depth and interactive experience, delivered by practitioners with a passion for digital culture. This practical module will focus on the process of building and managing an effective digital strategy, introducing new techniques, fresh concepts and exposing your organisation to emerging opportunities.

Marketing Campaigns

We want you to enjoy an in depth and interactive experience, delivered by practitioners with a passion for digital culture. This practical module will focus on the process of building and managing an effective digital strategy, introducing new techniques, fresh concepts and exposing your organisation to emerging opportunities.

Overview

Consumers undeniably have an increasingly active role in shaping your brand. Organisations, as well as individuals, can gain a significant advantage by simply looking through the ‘digital lens’.

Why? Because consumers are digital. Because competitors are digital. Because the evolution of technology and social behavior is faster than ever before. Because tomorrows world knows no different and expects no less.

Program

This practical module will guide you through the process of utilising social media “tools” and will enable you to progress with your digital strategy with a fundamental working knowledge of the tools available.

The vast array of social media platforms and techniques available can be a little daunting without a clear understanding of the path ahead and the options available. Lets clear the way for you to move as smoothly as possible and focus on one process at a time.

How will I benefit?

We want you to enjoy an in depth and interactive experience, delivered by practitioners with a passion for digital culture. This practical module will focus on the process of building and managing an effective digital strategy, introducing new techniques, fresh concepts and exposing your organisation to emerging opportunities.

What will I learn?

  • Refresh: A fresh look at your Marketing?
  • Content Planning: What content/value can you offer?
  • Market Research: Better understand your audience and competitors
  • Application: Further working knowledge of social media platforms.
  • Opportunities: How to assess where your at; how to identify new goals. 

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