Planning & Strategy

A successful campaign or flourishing community requires the right foundations. Consumer relationships are crucial and ensuring your organisation is engaged in the right conversations, wherever they occur, is the focus of this module.

Planning & Strategy

A successful campaign or flourishing community requires the right foundations. Consumer relationships are crucial and ensuring your organisation is engaged in the right conversations, wherever they occur, is the focus of this module.

Overview

To make the most of the digital “tools” available your organisation needs a structured approach, a considered plan of action and a fundamental understanding of the options available.

Program

A successful campaign or flourishing community requires the right foundations. Consumer relationships are crucial and ensuring your organisation is engaged in the right conversations, wherever they occur, is the focus of this module.

How will I benefit?

You will understand the scope of social media / new media tools available. You will understand which “tools” may be appropriate and crucially why. You will have a basic working knowledge of various social media platforms.

What will I learn?

You will gain an understanding of a digital ‘nodal’ mapping system and have a grasp of the critical linkage between each of your tools.

  • What social media platforms are available/appropriate.
  • A basic working knowledge of the tools.
  • How to begin structuring your campaign.
  • Which tools complement each other and why.

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